128 Ford
Reading, Massachusetts


With a utility easement running through the middle of the site, this dealership was split into two buildings. The owner is an avid sailor so we developed canvas canopies and rigging to connect the shop with the showroom. Signage on the exterior of the building was limited by zoning, however if a large image appeared six feet inside the building it was not considered signage. Large graphics are used in the fire stair tower, as well as inside the shop itself. Placing the shop windows high on the elevation and close to the street allows show cars to be put on the lifts for display when the shop is closed.