128 Ford
Reading, Massachusetts
praxis3
With a utility easement running through the middle of the site, this dealership
was split into two buildings. The owner is an avid sailor so we developed
canvas canopies and rigging to connect the shop with the showroom. Signage
on the exterior of the building was limited by zoning, however if a large
image appeared six feet inside the building it was not considered signage.
Large graphics are used in the fire stair tower, as well as inside the shop
itself. Placing the shop windows high on the elevation and close to the street
allows show cars to be put on the lifts for display when the shop is closed.